Strategy and visual identity for Terrenal, local coffee roasters in Bogotá. Concept, logotype, graphic system, brand manual and applications for a brand that brings specialty coffee into everyday life.
Format: Branding and visual identity
Context: Real client · Terrenal, Bogotá
2026
Terrenal roasts coffee for people, not for experts. We brought specialty coffee down to earth, where everything is measured in hands, cups, minutes and conversations. A custom hand-drawn logotype, with freehand waves and a linked RR that speaks of two people and an exchange. A palette of earthy coral, roast, honey and leaf. Twelve paper cut-outs (hands, cups, chemex, hourglasses and beans) that work together as a grid, a pattern and a texture. The centerpiece is a V-folded tag, clipped to a clear bag, with the roast date written by hand.