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Art director and audiovisual creative. I develop visual concepts and direct the image for photography, audiovisual and brand projects.

About me

I am an artist, art director, audiovisual creative and educator. I am interested in visual culture and in images that start from the everyday and the familiar to speak about what is complex and profound. I draw, photograph, make videos and think in images.

I studied at Universidad de los Andes with an emphasis in audiovisual media and visual arts. I then completed a master's in Visual Arts and Education at the University of Barcelona, an experience that deepened the way I think about and build images. I worked in the education department of the Museo de Arte Moderno de Bogotá, and for more than seven years I have taught audiovisual media and digital art. I have also created audiovisual design for theatre and musical productions. I recently completed a master's in Art Direction and Audiovisual Creativity at Elisava.

My work always begins with a question, a symbol or an emotion, and from there I build the image.


Education

Master's in Art Direction and Audiovisual Creativity
Shifta by Elisava, Barcelona — 2026

Master's in Visual Arts and Education
University of Barcelona — 2018

BA in Art
Emphasis in Audiovisual Media and Visual Arts
Universidad de los Andes, Bogotá — 2015

Courses

Theatre Design: Set, Lighting and Costume
Universidad Javeriana, Bogotá — 2026


Experience

Audiovisual and Digital Art Teacher
Area Coordinator
Gimnasio Fontana, Bogotá — 2019 to present

Field Producer
Museo de Arte Moderno de Bogotá 
2018-2019

Professional internship
Experimentem amb l'Art
Barcelona — 2017-2018


What I do

Art direction · Concept and visual identity development · Moodboards · Color palettes · Cinematography · On-set direction · Creative campaign development · Symbolic and visual storytelling · Video editing · Motion graphics · Set design · Lighting · Costume

Tools

Adobe Premiere Pro · Adobe After Effects · Adobe Photoshop · Adobe Illustrator · Figma · Milanote · Canva · Procreate


Languages

Spanish · English (professional level)

Terrenal, coffee at a human scale

Strategy and visual identity for Terrenal, local coffee roasters in Bogotá. A custom hand-drawn logotype, a graphic system of paper cut-outs, a brand manual and applications.




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Tender trap

Tender Trap is a video game that takes the cute aesthetic and breaks it open from the inside.




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Art of title: A girl walks home alone at night

A redesign of the credit sequence of A Girl Walks Home Alone at Night (Ana Lily Amirpour, 2014). A visual storytelling exercise built on the idea of "watchful shelter" to create a sequence where the gaze, the chador and silence take center stage.




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Teaser for Duendita’s “Bury me” music video

Art direction for the teaser of Duendita's "Bury Me" music video. Concept, moodboard, color palette, custom typography and full storyboard.





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Don´t future us

Don't Future Us is a fictional social organization that questions the pressure of living projected toward an uncertain future. A brand campaign built on the idea that the present matters too.





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